27 Settembre
20230
CommentiTag Comunicazione politica Comunicazione politica sui social Giorgia Meloni Marketing politico Media Training Red Herrings in Comunicazione politica Tecnica Red Herrings Cos'è
Giorgia Meloni pubblica sui suoi social pubblica un post dedicato a una campagna televisiva della catena di supermercati Esselunga. E così sposta l’attenzione dal problema internazionale degli sbarchi dei migranti.
Si tratta di una tecnica di comunicazione ben specifica: ne parlo in questo video.
21 Settembre
20220
CommentiTag Campagna elettorale Comunicazione efficace Comunicazione politica Elezioni politiche 2022 Enrico Letta Giorgia Meloni Locus of control Marketing politico Psicologia Public Speaking
Sono più efficaci i manifesti elettorali di Giorgia Meloni o quelli di Enrico Letta?
Ne parlo in questo video in meno di 120 secondi, alla luce della teoria psicologica del “Locus of control”.
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